behind the scenes

a backstage peek at our icon shoot:

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Liz Taylor as Cleopatra, an inspiration for our Icon photoshoot. It’s amazing how an image of just an isolated eye is a signifier of a complete, complex person. This is the essence of the icon shoot.

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Our prop stylist Two Hawks Young channels a young Elvis behind the scenes at the icon shoot.

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A selection of our  #Yes Collection rings waiting to be chosen with a smile!

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Even Sunny, @chrisfanningphoto and @francesjanisch‘s doggy gets in on the action on set!

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Feeling Frida — on set visit from Jennifer Gonzales from @hugoandmarie.

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Fun on set, amazing how fun wigs and mustaches can be! @twohawksyoung channeling #Dali #blackandwhite #moustache

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Wigs magically transformed into personalities on set at the studio of @francesjanisch. Thank you Yukiko Tajima!

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Alison with Frida on her mind #Flowers #fridakahlo #braids #eyebrows #curateyourself #icon #art